I heard the news of Kraft’s alleged take-over of Cadbury’s with much disappointment. The situation was not helped when the Chairman and CEO of Kraft, Irene Rosenfeld failed to pronounce the company name correctly. Surely anyone who cherishes a company and its workforce would try their utmost to at least say its name properly.
I, along with most other Midland inhabitants, have been brought up in the wonderful tapestry of Cadbury. We have either had someone in our families working at Cadbury in the past or present - or have friends and neighbours who have worked in this magnificent chocolate world. Cadbury, where the heritage from its Quaker roots developed a work ethic for every worker that was the envy of every other manufacturer in the world. Its workforce had homes built for the workers, set in leafy suburbs with every facility at their disposal.
On the news, the tight voice of Kraft continued to change the name of this beloved brand and insisted instead of pronouncing it correctly as Cadbury – bury as in hurry, curry and bun - changing it completely into Cadbury – berry as in cherry, ferry and dead!