I heard the news of Kraft’s alleged take-over of Cadbury’s with much disappointment. The situation was not helped when the Chairman and CEO of Kraft, Irene Rosenfeld failed to pronounce the company name correctly. Surely anyone who cherishes a company and its workforce would try their utmost to at least say its name properly.
I, along with most other Midland inhabitants, have been brought up in the wonderful tapestry of Cadbury. We have either had someone in our families working at Cadbury in the past or present - or have friends and neighbours who have worked in this magnificent chocolate world. Cadbury, where the heritage from its Quaker roots developed a work ethic for every worker that was the envy of every other manufacturer in the world. Its workforce had homes built for the workers, set in leafy suburbs with every facility at their disposal.
On the news, the tight voice of Kraft continued to change the name of this beloved brand and insisted instead of pronouncing it correctly as Cadbury – bury as in hurry, curry and bun - changing it completely into Cadbury – berry as in cherry, ferry and dead!
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9 comments:
great post !
I'm not much of chocolate person so can't discuss the difference in taste; Kraft has become a giant and has purchased many other companies. How do they do that and not be considered a monopoly?
Sandy
Awwww, say it isn't so!!! In the words of Daisy the Curly Cat, 'I have a sad' upon hearing this news.
Love the Cadbury chocolates, and darn these corporate takeovers!!!
If you can't just stay true to the brand in all its nuances and characteristics, please don't take over the company! I just hope that they don't get the "bright idea" of changing some of the recipes of the chocolates! It ain't broke, so don't you dare try to fix it! :(
It sounds as though Cadbury was a wonderful company. Hopefully Kraft will not ruin a good thing. I know that at Easter time I just love the chocolate creme filled eggs. They are excellent
ooh how I understand. I love those original cadbury chocolate bisquits and the easter eggs. kraft hopefully won't try to monkey with perfection. they are after all a caramel maker so they should know a little about quality candy. great post. sad news.
It ain't broke, so don't you dare try to fix it! ....
Comeon, lets not be so negative people, He did make a mistake by pronouncing the name incorrect, but lets hope for the best for the company's future, after all, some of your relatives/friends have also been working in it :)
Cadbury is very popular here in the Philippines, Polly. I didn't know there was a take-over. Thanks for sharing the infor.
How are you? I hope everything is well and not too cold.
Love yah!
Oh gosh...that would drive me bonkers. I'm sure it's just because of their own particular accent but seriously...any person can work to ensure proper pronunciation. I knew it was Cadburry as in hurry.
I'm not so sad about the takeover itself, but then again it's not a big part of my life either. :)
oh, just to add...Cadbury cream eggs are my absolute #1 favorite thing every year at Easter. =) YUMMY!
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